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ExactCast
Protagonist's proprietary behavioral marketing suite uses the political model to identify "swing voters for your brand," and the messages and channels that move them.
Protagonist's proprietary behavioral marketing suite uses the political model to identify "swing voters for your brand," and the messages and channels that move them.
ExactCase
Utilizes ExactCast results to build more precise revenue and volume forecasting, and better business cases.
Utilizes ExactCast results to build more precise revenue and volume forecasting, and better business cases.
ExacTest
Protagonist's online quantitative copy-testing service for all media and formats gives you precise results in just two weeks.
Protagonist's online quantitative copy-testing service for all media and formats gives you precise results in just two weeks.
ExacTrak
Precise online tracking of your consumers' market behavior, with customizable tracking that will drive continuous improvement.
Precise online tracking of your consumers' market behavior, with customizable tracking that will drive continuous improvement.
ExactGame
Protagonist's roadmap for competitive frameworks and SWOTs provides you with action, response, and implementation plans.
Protagonist's roadmap for competitive frameworks and SWOTs provides you with action, response, and implementation plans.
Print
Protagonist pairs arresting, insight-driven headlines with compelling visual treatments that maximize the potential to stop, engage, and drive action.
Protagonist pairs arresting, insight-driven headlines with compelling visual treatments that maximize the potential to stop, engage, and drive action.
TV
By focusing on the insights and messages that matter, Protagonist crafts compelling TV spots that grab consumers' attention with engaging, high-quality storytelling.
By focusing on the insights and messages that matter, Protagonist crafts compelling TV spots that grab consumers' attention with engaging, high-quality storytelling.
Branded Content
Protagonist develops immersive, entertaining branded properties that fuel deep engagement, drive word of mouth, and boost purchase intent.
Protagonist develops immersive, entertaining branded properties that fuel deep engagement, drive word of mouth, and boost purchase intent.
Digital
By integrating brand goals and user needs we arrive at an optimized finished product that resonates throughout the digital space.
By integrating brand goals and user needs we arrive at an optimized finished product that resonates throughout the digital space.